We were gifted with this brand of diapers recently and I liked it for my newborn baby. It was in newborn size and it fitted him quite well. It was snug and the design was compact. As usual I liked the tapes of Huggies - velcro-like but much softer, unlike some which have plastic tapes that lose their adhesion when unintentionally wet or powdered. It has stars that fade to indicate that it's wet and needed to be changed. But with branded products come a higher price, I suppose. I have yet to check how much this sells in supermarkets.